Apple rebrands Beats 1 into Apple Music 1, introduces new stations

Today, Apple rebranded its flagship Beats 1 radio station to Apple Music 1. Additionally, they announced 2 new live radio stations: Apple Music Hits and Apple Music Country. Apple Music Hits celebrates everyone’s favorite songs from the ’80s, ’90s, and 2000s. Apple Music Country unsurprisingly spotlights country music. All stations are available to music fans in 165 countries starting today.

For the past five years, if ever there was a meaningful moment in music culture, Beats 1 was there bringing human curation to the forefront and drawing in listeners with exclusive shows from some of the most innovative, respected, and beloved people in music,” said Oliver Schusser, vice president of Apple Music, Beats, and International Content. “Now, Apple Music radio provides an unparalleled global platform for artists across all genres to talk about, create, and share music with their fans, and this is just the beginning. We will continue to invest in live radio and create opportunities for listeners around the world to connect with the music they love.

Oliver Schusser – VP of Apple Music, Beats, and International Content

Fans can enjoy Apple Music radio wherever they listen to Apple Music, including iPhone, iPad, iPod, CarPlay, Apple Watch, Apple TV, Mac, HomePod, and on the web at music.apple.com. They can also ask Siri to play “Apple Music 1,” “Apple Music Hits,” or “Apple Music Country.”

Apple Music 1 has state-of-the-art studios in Los Angeles, New York, Nashville, and London, and it’s the center for pop culture conversation and artist-led programming, and the global destination for artists from around the world to release new music, break news, and speak directly to their fans. It’s lead by Zane Lowe, Ebro Darden, Brooke Reese, Dotty, Hanuman Welch, Matt Wilkinson, Nadeska, Rebecca Judd, and Travis Mills, and offers a lineup of shows from the biggest names in music.

Apple Music is home — it’s home to artists, it’s home to fans, and it’s home to incredible music,” said Zane Lowe, Apple Music’s global creative director and host. “I’m an obsessive music nerd. I love searching for the most exciting new artists and playing them right alongside the most essential, established artists of our time, because great music does not know the difference and Apple Music fans just want to hear great music. That’s what Apple Music radio is all about.

Zane Lowe – Apple Music’s Global Creative Director & Host

Apple Music Hits will be helmed by daily on-air hosts Jayde Donovan, Estelle, Lowkey, Jenn Marino, Sabi, Nicole Sky and Natalie Sky, George Stroumboulopoulos (“House of Strombo”), along with special shows from Ari Melber and others. Fans can also tune in to hear new exclusive shows from artists like Backstreet Boys, Ciara, Mark Hoppus, Huey Lewis, Alanis Morissette, Snoop Dogg, Meghan Trainor, Shania Twain, and more.

Apple Music Country’s talent roster boasts a wide range of country’s most exciting voices, including daily on-air hosts Kelleigh Bannen, Ty Bentli, Bree, Alecia Davis, Ward Guenther, Nada, and Tiera, plus weekly shows from Ashley Eicher and Kelly McCartney. Fans can also enjoy new exclusive shows from artists like Jimmie Allen, Kelsea Ballerini, Dierks Bentley, BRELAND, Luke Bryan, Luke Combs, and more.

Check out full details of Apple Music 1 on Apple Newsroom.

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Jaeden
Senior writer for Apple TLD

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